When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.
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Holding in line with their recently adopted rapid-release strategy, on March 13th Mozilla released Firefox 11, the latest version of the independent, open-source browser. One of main improvements coming with the release of Firefox 11 is the ability to synchronize add-ons across different computers, devices, and versions of Firefox.
Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market...
The Samsung Galaxy Note was released in October 2011 to most of East Asian and European markets, causing a great deal of attention and excitement over its impressive dimensions. With a 5.3 inch screen size, the Note enters the market as a device somewhere between a smartphone and tablet. The Note also has several other striking features including hand recognition and stylus friendly apps. Only a short time after its release overseas, Samsung announced sales topping one million, a trend which was expected to continue here in the US.
Google+ has experienced quite the tumultuous ride since its introduction in June 2011. In the words of Google’s Chief Executive, Larry Page, Google+ “has become a robust competitor in the social networking space, with 90 million users registering since its June launch.” However, a recent report by ComScore tells a different story, highlighting a downward trend in overall use. Members of the social network spent 5.1 minutes on the site in November, and 4.8 minutes in December. By January, users were spending only 3.3 minutes on Google+ per month, on average.
Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016.
As reported by Chitika Insights, Google has maintained its place as the leader in Search Engine Market Share for several years now. However, just like any product or service, Google’s position is highly dependent on many factors, including location. In order to determine how Google’s popularity in the search engine market changes outside of the US, we analyzed a sample of search engine traffic from three key countries within our extensive ad network (United States, Canada and United Kingdom) to see how search engine preference differs.
The world of business has been abuzz with rumors surrounding Facebook’s IPO and its $100 billion valuation as Facebook filed its S-1 on February 1st, 2012. At current expectations, Facebook’s IPO would rank the company among the world’s largest, and would be the “biggest Internet IPO in history”, besting Google’s of $1.9 billion in 2004.
Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.…
Ice Cream Sandwich, the most recent dessert themed version of the Android Operating System (OS), was made available to the public on November 12th, 2011. It is unlike any Android OS before it, in that it incorporates aspects of Gingerbread and Honeycomb into a single version that can run on both tablets and smartphones. However, due to delay, it wasn’t until much later (on December 15th) that the OS saw its first real foray into the markets on the Samsung Galaxy Nexus.
Coverage on Mozilla's patch to cover its latest browser version, Firefox 9 has clouded market scrutiny of its lack of success till date. Firefox 9 has only captured 5.6% of the Firefox market more than a week after release. In stark contrast, versions 6 and 8 caught on fire with users; representing 45% and 36% of Firefox traffic within a week, respectively.
