Insights

Welcome to Chitika Insights

When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.

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Tablet Market Share Report: Nexus 7 Usage Increases 135% since July

24 October 2012

Over the past year, the tablet market has seen major changes. The third-generation iPad was announced in March 2012, and Apple has since gone on to unveil both a fourth-generation iPad and a seven-inch iPad Mini. Microsoft even announced its own upcoming entrance into the tablet ecosystem with the Microsoft Surface. As the state of the tablet market continues to evolve, Chitika Insights conducted a research study to determine which tablet devices are seeing the most success in terms of usage from their user base.

iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch

22 October 2012

After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.

Firefox 16 Security Flaw: Quick Response by Mozilla Minimizes Impact on Adoption

19 October 2012

Mozilla released its newest version of the Firefox Web browser last Tuesday, October 9th, 2012. Unfortunately, this version had a major security issue, which prompted Mozilla to remove the download from its page just a day after initially releasing it. The software was patched and re-released less than 24 hours later as Version 16.0.1. At Chitika Insights, we were interested in seeing what percentage of Firefox users had updated to version 16 before the fix, and how the issue may have affected adoption rates.

iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market

12 October 2012

Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below:

Chrome 22 Adoption Surpasses 85% One Week Following Debut

4 October 2012

On September 25th, 2012, Google unveiled the stable release of Chrome 22. Chitika Insights looked to see how this latest version has been adopted by Chrome users, and how it compares to past versions

60% of iPhones on iOS 6, iPad and iPod Touch Close Behind

2 October 2012

Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.

Operating System Market Share, September 2012 Update

1 October 2012

Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the industry.

iPhone 5 Users Generate 2.5% of all iPhone Traffic after First Weekend

24 September 2012

The launch of the iPhone 5 was one of the most highly anticipated events in recent memory when it comes to the technology space. On Friday, September 21st, the iPhone made its debut in stores, and preorders began to ship to online customers. By Monday, September 24th, Apple stated that worldwide sales had surpassed 5 million units.

Chitika Insights’ newest tracker looks to quantify how this newest device is impacting the marketplace

iPhone 5 Adoption Tracker Methodology

24 September 2012

Check out the details behind our methodology for the new iPhone 5 Adoption Tracker coming out of Chitika Insights.

UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release

20 September 2012

After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.