When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.
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Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016.
As reported by Chitika Insights, Google has maintained its place as the leader in Search Engine Market Share for several years now. However, just like any product or service, Google’s position is highly dependent on many factors, including location. In order to determine how Google’s popularity in the search engine market changes outside of the US, we analyzed a sample of search engine traffic from three key countries within our extensive ad network (United States, Canada and United Kingdom) to see how search engine preference differs.
The world of business has been abuzz with rumors surrounding Facebook’s IPO and its $100 billion valuation as Facebook filed its S-1 on February 1st, 2012. At current expectations, Facebook’s IPO would rank the company among the world’s largest, and would be the “biggest Internet IPO in history”, besting Google’s of $1.9 billion in 2004.
Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.…
Ice Cream Sandwich, the most recent dessert themed version of the Android Operating System (OS), was made available to the public on November 12th, 2011. It is unlike any Android OS before it, in that it incorporates aspects of Gingerbread and Honeycomb into a single version that can run on both tablets and smartphones. However, due to delay, it wasn’t until much later (on December 15th) that the OS saw its first real foray into the markets on the Samsung Galaxy Nexus.
Coverage on Mozilla's patch to cover its latest browser version, Firefox 9 has clouded market scrutiny of its lack of success till date. Firefox 9 has only captured 5.6% of the Firefox market more than a week after release. In stark contrast, versions 6 and 8 caught on fire with users; representing 45% and 36% of Firefox traffic within a week, respectively.
The more advanced browsers, Chrome, Firefox and Safari, are fighting it out to support HTML5 as fully as possible. We find more than 95% of these browers' users are on versions that support most features of HTML5. Next stop for these browsers is to ensure such compatibility on their mobile device specific browsers as well.
In February 2012, Microsoft plans to release the public beta of Windows 8, its latest operating system designed to support Tablets and PCs, a new App Store, as well as a host of other additional features. This marks the first attempt by Microsoft to compete with Apple’s well established App Store, and the Android Market.
After enjoying a hugely successful Black Friday / Cyber Monday holiday weekend, Tablet manufacturers have made it clear that there is space for competitors in the market other than the apple. The HTC Flyer, BlackBerry PlayBook, and the Kindle Fire amongst others entered at a price point which in some cases is less than half the price of the iPad; this Thanksgiving has successfully kicked off the Tablet Wars.
When Google acquired Android Inc. in 2005, many thought Google was making a risky endeavor into an industry unfamiliar to them. Flash forward to 2011—where Android is a dominant force in the mobile industry, and those initial concerns are now long forgotten whispers.
