November 19, 2008

Chitika Lets Online Advertisers Tap the Power of Consumer Search

Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network. Read More

November 17, 2008

Chitika Targets Ads to Search Engine Queries, Grabs SEM Market Share

Chitika’s Premium Service Doubles Publisher Base, Delivers 550M Search-Targeted Ads (out of over 2 Billion network-wide monthly impressions) in October 2008. MARLBOROUGH, Mass., Nov. 17 /PRNewswire/ — Chitika, Inc., a leader in search-targeted advertising, announces 200% growth in their Chitika | Premium ads program in 2008. The growth effectively doubled Chitika’s user-base to 34,000 publishers. This is more search queries than Ask.com, the 5th-largest search engine (according to the August 2008 ComScore report showing Ask.com with 364 Million searches), and puts Chitika firmly on the heels of the third largest search provider, Microsoft. Chitika’s patented search-targeted advertising technology is called Chitika | Premium ads. The technology displays relevant ads to a user that exactly match the user’s search query words or phrase. This results in excellent yield for publishers and helps them monetize the search traffic coming to their site. Read More

June 2, 2008

Chitika Partners with b5media to Provide Premium Ads

Strategic advertising deal connects b5media network users to Chitika premium advertisers. May 29, 2008- MARLBOROUGH, Mass.–(BUSINESS WIRE)– Chitika Inc. (www.chitika.com), a leading full service advertising network, and b5media Inc. (www.b5media.com), a global new media network specializing in subjects ranging from entertainment and news, to business, technology and sports, today announced a strategic partnership centered around Chitika’s recently launched Premium Ads program. As part of this deal, Chitika’s Premium Ads service will be available to b5media’s entire network of over 350 high quality websites and blogs. Read More

May 2, 2008

Chitika Named a Finalist for the 2008 MITX Technology Awards

Chitika has been named as a finalist for the fifth Annual MITX Technology Awards. Chitika will be recognized for its innovative Viral Branding Unit (VBU), along with the other finalists in the category of Marketing/Customer Relationship Technologies, at an awards ceremony attended by the region’s top technology and business professionals. Read More.

April 17, 2008

Red Herring Names Chitika a Finalist for its 2008 Red Herring North America 100

Award Recognizes 100 “Most Promising” Companies Driving the Future of Technology “Chitika is honored to be selected as a finalist for the Red Herring North America Awards for our innovative and entrepreneurial achievements,” said Venkat Kolluri, CEO, Chitika… Keep Reading!

April 2, 2008

Chitika Selected by AlwaysOn as a Northeast 100 Top Private Company Award Winner

Recognized for Creating New Business Opportunities in High-Growth Markets through Game-Changing Technology Chitika Inc., a leader in online branding and advertising, today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. In order to be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector. Keep Reading…

February 28, 2008

Chitika’s Related Product Unit Maximizes Revenue Opportunity for Online Publishers

RPU Beta Testers Report Significant Increase in Earnings Chitika, a leader in online branding and advertising, today released its Related Product Unit (RPU), a first-of-its-kind online advertising unit strategically placed on a publisher’s site to monetize site space that is typically not generating ad revenue. The Chitika RPU recently underwent beta testing with select premium publishers whose feedback was overwhelming positive, especially for the new revenue opportunity. The company is now making the RPU available to its entire network of more than 17,000 online publishers. Read More

February 11, 2008

Chitika Launches Viral Branding Unit to Bring Power of Video and Interactivity to Advertisers

Good news for Chitika advertisers: survey of Chitika’s growing network of 17,000+ online publishers shows 77 percent already “very interested” in incorporating video branding Viral Branding Unit (VBU). Designed as a “creative vessel” to contain any banner ad or video creative, the VBU uses advanced Web 2.0 technologies to power corporate branding, uniquely fostering both B-to-C and C-to-C (consumer to consumer) conversation marketing in a single targeted ad unit. The VBU viral components include tabs for commenting on the brand or products and the ability to rate and share opinions across social networks of choice. Read More

February 5, 2008

Chitika Forms Media Planner Advisory Board in Boston

Media Planners from Six of Boston’s Leading Interactive Agencies to Advise Chitika As it Continues Path of Innovation in Online Branding and Advertising Chitika, a leader in online branding and advertising, today announced that it has formed the Chitika Media Planner Advisory Board, a group of experienced media planners from six of Boston’s leading interactive agencies: Almighty, Blitz Media, Carat Interactive, Digitas, One to One Interactive and Pixel Bridge. Read more about Chitika’s Advisory Board

January 22, 2007

Chitika Adds VP Publisher Sales as Roster of Online Advertisers Expands

Chitika, a leader in online branding and advertising, today announced that Jeff Sable has joined the management team as vice president of publisher sales. Sable, who brings extensive experience helping Fortune 1000 brands solidify their e-commerce strategies, will further expand Chitika’s roster of leading online publishers, especially top 500 bloggers, to meet growing demand from its advertisers for more varied online branding and advertising opportunities. Read More

October 2, 2007

Chitika Kicks Off Holiday Advertising Season with Blog Network Test Drive

For the month of October, Chitika is offering 500 free clicks to advertisers that sign up for its Blogtober
Challenge promotion. To test drive a custom-branded eMiniMall, and benefit from engaging with buyers and bloggers in a new way, participating advertisers click here!
Read More

September 19, 2007

Micro-Advertising Leader Chitika Launches First Facebook Ad Channel

The Chitika Facebook API gives developers the opportunity to generate ad revenue from their Facebook applications. In doing so, Chitika is creating an entirely new advertising channel for leading brands that are looking to reach the 40 million+ consumers currently using Facebook.
Read More

July 2, 2007

Affiliate Marketing Meets Social Shopping at Chitika’s Shlogging.com

Flaunting deals on Shlogging.com and sharing the offer to the user community will give it world exposure. Benefits include increased visibility, traffic to your affiliate websites, and potential affiliate revenue opportunities. All submitted deals are open to votes by the Shlogging community. Read More

June 4, 2007

Chitika Looking to Acquire Blog Networks

“Blog$ is no longer an oxymoron,” says Venkat Kolluri, CEO of Chitika. “The blogosphere is evolving into the most powerful online sales channel for our advertisers and our goal is to capture the lion’s share of this market space.”
Read More

June 4, 2007

Chitika Unveils Mobile Shopping for ShopLinc.com.

Mobile shopping has made its debut on Chitika’s shoplinc.com and will soon be available on affiliates branded ShopLincs. The new feature, the Price Alert system, notifies shoppers via e-mail or cell phone text message when a product reaches their target price. Read More

April 19, 2007

Online Experts Share Secrets of “Blog Dollars” in Chitika’s Month-Long Blog Bash

Today’s Top Power Bloggers Offer Advice on Creating Better Blogs and Monetizing Site Traffic. Read More

March 1, 2007

Chitika Walks into MySpace’s territory with Chitika Owna

Chitika (aff) moves into MySpaces real estate with their newly launched Chitika Owna. Read More

October 26, 2006

Chitika Introduces Money-Making Tag Clouds

Chitika introduces an innovative and lucrative merchandising service. Read More

September 2006

Chitika Introduces The Related Product Unit (RPU)

Designed to work exclusively for blogs and news/article based sites, the RPU brings related products right to the user reading a product-oriented story. Read More

August 2006

Chitika Introduces Shoplinc

ShopLinc gives you the power to create your own personalized shopping experience for your audience. Read More

October 9, 2005

Chitika’s eMiniMalls Selected as 2005 MITX Awards Finalist

eMiniMalls Recognized as One of the Best in Interactive Marketing. Read More

June 20, 2005

Chitika Introduces eMinimalls, The Advertising Industry’s First Interactive Merchandising Service

eMiniMalls Empowers Web Publishers To Generate Revenue Beyond Banner Advertising. Read More

March 1, 2005

Chitika Partners with Leading Blog Service Providers to Enable Contextual Advertising in Feeds

RSScache and BlogHoster Customers Now Generate Revenue through Targeted Paid Text Listings in Both Blogs and Feeds. Read More

January 10, 2005

Chitika Brings Revenue to the World of Blogging

Blog Websites and Feeds Can Now Generate Revenue through Contextual Advertising. Read More

January 10, 2005

BlogMine Delivers Revenue Opportunities for Bloggers

BlogMine enables content targeted ads in both feeds and web pages, simplifies and increases revenue generation for bloggers. Read More

November 10, 2004

Chitika Simplifies Online Advertising by Combining Multiple Networks

Taking the Guesswork out of Online Advertising by Providing One-Stop-Shop for Publishers. Read More

August 16, 2004

Chitika Launches ContextAnywhere - Contextual Advertising for Desktop Applications and Toolbars

Desktop Application and Toolbar providers can now significantly increase revenue by displaying highly contextual CPC ads. Read More

Chitika Launches RealContext, the Premier Real-Time Contextual Ad Targeting Service that Combines the Best of Both Worlds: Content and Behavior-based Ad Targeting

Improved Relevancy Drives Increased Profits to Publishers and Advertisers Alike. Read More